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Valuations
The process of determining the value of an asset or company. There are many techniques for valuation, and it is often partially objective and partially subjective. In finance, valuation is the process of estimating the potential market value of a financial asset or liability. Valuations can be done on assets (for example, investments in marketable securities such as stocks, options, business enterprises, or intangible assets such as patents and trademarks) or on liabilities (e.g., Bonds issued by a company). Valuations are required in many contexts including investment analysis, capital budgeting, merger and acquisition transactions, financial reporting, taxable events to determine the proper tax liability, and in litigation.

Brands:-
A brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies". Brands are those non-physical elements of a business, which have potential future earnings. They are separately identifiable, intangible assets that one capable of being reliably measured.

Goodwill:-
Goodwill is an accounting term used to reflect the portion of the book value of a business entity not directly attributable to its assets and liabilities; it normally arises only in case of an acquisition. It reflects the ability of the entity to make a higher profit than would be derived from selling the tangible assets. Goodwill is considered an intangible asset

Equity for unlisted Shares / Securities:-
Business:-
Businesses or fractional interests in businesses may be valued for various purposes such as mergers and acquisitions, sale of securities, and taxable events. An accurate valuation of privately owned companies largely depends on the reliability of the firm's historic financial information. A business (also called a company, enterprise or firm) is a legally recognized organization designed to provide goods and/or services to consumers.[1] Businesses are predominant in capitalist economies, most being privately owned and formed to earn profit that will increase the wealth of its owners and grow the business itself.
 
 
 
 
 
     
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